Dealerships, Collectors & Restorers | How this works in practice
Dealerships | Only a handful drive the business | Too often, your key stock looks like every other listing | Flat light | Messy backgrounds | Average results
My approach | Define the goal | Make your most important cars stand out and protect pricing
Set the standard | Consistent light, composition, and detail across every listing
Focus where it matters | Hero stills and short films for your key cars
Refine through results | You track enquiries and days in stock; I make each new shoot perform better
The aim | Not more content, better-performing listings | Faster sales | Higher margins | Stronger brand
Try it | Send 2–3 current listings | I’ll suggest simple improvements | No obligation
Collectors & Restorers | Every car has a story | Too often, it’s lost in casual photos
My approach | Define the goal | Capture your car as it truly is, cherished | Detailed | Alive
Set the standard | Hero exteriors | interiors | details, and motion
Focus where it matters | Rare finishes | Patina | restoration milestones highlighted
Refine through experience | Imagery and film that lasts, for sharing | Framing | Legacy
The aim | Not more photos, a lasting record that celebrates | Preserves, and elevates your car
Try it | Send over a car, I’ll show how a considered shoot idea/location captures its story, no obligation